B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- website traffic lift for Toolstation QR code direct mail campaign (UK) (2021)
Traffic to the Toolstation website went up by 10% following the personalised QR code mailing campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DMA Awards (campaign by Toolstation, agency Havas Helia)
Primary
Tier B
https://www.marketreach.co.uk/case-studies/toolstations-personalised-qr-code-stickers-drove-web-visi… ↗
Source Article
Toolstation’s personalised QR code stickers drove web visits
Original Research
DMA Awards (campaign by Toolstation, agency Havas Helia)
· Original study ↗
Methodology
Campaign result from DMA Awards 2021 Silver (Best use of Mail) case study; website traffic uplift attributed to the personalised QR code mailing.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Toolstation QR code direct mail campaign (UK): 10% website traffic lift. Source: DMA Awards (campaign by Toolstation, agency Havas Helia) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/toolstation-qr-mail-website-traffic-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/toolstation-qr-mail-website-traffic-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- website traffic lift for Toolstation QR code direct mail campaign (UK)<br><small>Source: DMA Awards (campaign by Toolstation, agency Havas Helia) (2021) · <a href="https://lighthousedata.io/data/toolstation-qr-mail-website-traffic-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.