B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
28%
28% -- website traffic lift for Girl Guides of Canada (2022)
The Fire Songs campaign achieved a 28% year-over-year lift in website traffic for Girl Guides of Canada.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Strategy Awards
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2022/?e=140581&n=Fire+Songs ↗
Source Article
2022 Winner
Original Research
Strategy Awards
· Original study ↗
Methodology
Campaign results, year-over-year comparison
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Girl Guides of Canada: 28% website traffic lift. Source: Strategy Awards (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ggc-website-traffic-lift-2022
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<blockquote cite="https://lighthousedata.io/data/ggc-website-traffic-lift-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- website traffic lift for Girl Guides of Canada<br><small>Source: Strategy Awards (2022) · <a href="https://lighthousedata.io/data/ggc-website-traffic-lift-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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