B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- share of time spent for social media apps (2020)
Users spend 50% of their mobile app time on social media apps.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2020
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
App Annie
Primary
Tier C
https://www.appmysite.com/blog/top-mobile-app-usage-stats/amp/ ↗
Source Article
Top 45+ mobile app usage stats you should know - App My Site
The obsession with numbers and trends is not just something unique to mobile apps. Every field has its share of analysts that pour over many sets of data to devise trends and figure out a way to exploit them.
The difference when it comes to mobile apps is the nascent stage of the industry as a whole…
Original Research
App Annie
· Original study ↗
Methodology
Cited from App Annie; video/entertainment 21%, gaming 9%
Methodology documented
Segmentation
Industrysocial_media_marketing,media_entertainment
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
social media apps: 50% share of time spent. Source: App Annie (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/time-share-social-media-apps
HTML Embed
<blockquote cite="https://lighthousedata.io/data/time-share-social-media-apps" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of time spent for social media apps<br><small>Source: App Annie (2020) · <a href="https://lighthousedata.io/data/time-share-social-media-apps" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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