B
Evidence Grade B
Graded
under review
Safe to Cite
Current
26.4%
26.4% -- share of time spent for podcasts (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
26.4%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
https://www.bigstarcopywriting.com/blog/content-marketing/180-content-marketing-statistics/ ↗
Source Article
180+ Marketing Statistics to Support Your Marketing Strategy
Original Research
eMarketer
· Original study ↗
Methodology
Compilation citing eMarketer
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
podcasts: 26.4% share of time spent. Source: eMarketer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-digital-audio-26-4
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<blockquote cite="https://lighthousedata.io/data/podcast-digital-audio-26-4" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26.4%</strong> -- share of time spent for podcasts<br><small>Source: eMarketer (2026) · <a href="https://lighthousedata.io/data/podcast-digital-audio-26-4" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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