B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
88%
88% -- time on site increase for websites with video (2025)
Visitors spend 88% more time on websites that have video compared to websites without video.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://www.k3videoproduction.com/blog/why-video-essential-for-online-sales-growth/ ↗
Source Article
Why Video Is Essential for Online Sales Growth
So picture this. You’ve got a nice online store. Traffic is decent. People are landing on your product pages. But they’re just… leaving. No purchases. Just bounces.
Sound familiar?
Here’s the thing. Modern shoppers are picky. They want to see what they’re buying before they commit. A few product pho…
Original Research
Forbes
· Original study ↗
Methodology
Cited from Forbes
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
websites with video: 88% time on site increase. Source: Forbes (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/time-on-site-video-88-percent
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<blockquote cite="https://lighthousedata.io/data/time-on-site-video-88-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- time on site increase for websites with video<br><small>Source: Forbes (2025) · <a href="https://lighthousedata.io/data/time-on-site-video-88-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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