B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
48%
48% -- time on site increase for AI-referred retail visitors (Q1 2026)
AI visitors to US retailers spent 48% longer on site compared to non-AI sources in Q1 2026.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
Q1 2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe Digital Insights
Primary
Tier B
https://wordpattern.org/blogs/seo-and-aeo-kpis-you-need-to-track/ ↗
Source Article
Around 65% of Google searches now end without a single click to any website. That number has been climbing for years, but the pace of change in 2026 is different. AI Overviews, Google AI Mode, ChatGPT, Perplexity, they’re all giving users answers before your page ever loads.
Your SEO dashboard wasn’…
Original Research
Adobe Digital Insights
· Original study ↗
Methodology
Adobe Digital Insights, cited by WordPattern
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI-referred retail visitors: 48% time on site increase. Source: Adobe Digital Insights (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-visitor-time-on-site-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-visitor-time-on-site-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- time on site increase for AI-referred retail visitors<br><small>Source: Adobe Digital Insights (Q1 2026) · <a href="https://lighthousedata.io/data/ai-visitor-time-on-site-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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