B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
15,000,000
15,000,000 -- media impressions for Timberland Canada (2024)
Timberland Canada's 'Made From Fiona' campaign garnered over 15 million impressions across 65 national news outlets.
- The source text notes 'over 15 million impressions'.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
15,000,000
Unit
Count
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Strategy Awards (strategyonline.ca)
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2024/?e=181411&n=Made+From+Fiona ↗
Source Article
2024 Winner
Original Research
Strategy Awards (strategyonline.ca)
· Original study ↗
Methodology
Earned media impressions from the Made From Fiona campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Timberland Canada: 15,000,000 media impressions. Source: Strategy Awards (strategyonline.ca) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/timberland-fiona-impressions-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/timberland-fiona-impressions-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15,000,000</strong> -- media impressions for Timberland Canada<br><small>Source: Strategy Awards (strategyonline.ca) (2024) · <a href="https://lighthousedata.io/data/timberland-fiona-impressions-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.