C
Evidence Grade C
Use with Hedging
Current
53%
53% — audience behavior for Australian youth users of TikTok and YouTube (2026)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,050
Study Type
Unknown
Geography
Australia
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
0
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Sources (7)
Attentive
Primary
Tier A
https://www.attentive.com/blog/australia-sms-marketing-statistics-email-trends-2026 ↗
Source Article
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Published on
November 25, 2025
Capturing subscriber attention is harder than ever. Australian consumers shop online multiple times a month, scroll on smartphones late into the evening, and manage growing numbers of brand…
Also cited by
therecord.media
https://therecord.media/social-media-ban-australia-research
2026-05-01
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Southern California News Group
https://www.socalnewsgroup.com/2024/09/30/halloween-e-commerce-stats/
2026-05-01
2026-05-01
2026-05-03
Huxiu (虎嗅) / Baijing App (白鲸出海)
https://www.huxiu.com/article/755234.html
2026-05-03
Original Research
Molly Rose Foundation
· Original study ↗
Methodology
Polling conducted by the Molly Rose Foundation and an Australian youth research agency.
Study: Unknown
Segmentation
Industrysocial_media_marketing,media_entertainment
RegionAustralia
Channelsocial
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
Australian youth users of TikTok and YouTube: 53% audience behavior. Source: Attentive (2026). Via Lighthouse Research Data — https://lighthousedata.io/data/tiktok-youtube-instagram-youth-users-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tiktok-youtube-instagram-youth-users-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> — audience behavior for Australian youth users of TikTok and YouTube<br><small>Source: Attentive (2026) · <a href="https://lighthousedata.io/data/tiktok-youtube-instagram-youth-users-2026" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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