C
Evidence Grade C
Use with Hedging
Dated
47%
47% — audience behavior for baby boomers (2021)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2021
Entity
Study Type
Unknown
Geography
US
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Sources (13)
SoCal News Group
Primary
Tier A
https://www.socalnewsgroup.com/2025/02/13/email-marketing-trends-2025/ ↗
Source Article
Email marketing is one of the most effective ways to engage with your audience in today’s digital landscape. It’s cost-efficient, easy to measure, and offers unparalleled opportunities to build stronger customer relationships, increase leads, and boost sales. In fact, according to HubSpot, 59% of cu…
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Federation of Korean Industries
https://www.seoul.co.kr/news/economy/industry/2021/02/07/20210207500064
2026-05-01
American Marketing Association
https://www.ama.org/2022/04/25/b2b-marketing-automation-trends-to-watch-in-2022/
2026-05-01
2026-05-01
2026-05-01
laninstarmarketing.blog
https://laninstarmarketing.blog/2024/12/02/what-every-marketer-must-know-about-u…
2026-05-01
Original Research
RVshare
· Original study ↗
Methodology
Survey conducted by RVshare
Study: Unknown
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 | 20% | |
| 2021 (current) | 47% | +135.0% |
| 2021 (current) | 20% | -57.4% |
| 2023 | 55% | +175.0% |
| 2024 | 35% | -36.4% |
| 2024 | 15 | -57.1% |
| Aug 2025 | 4 | -73.3% |
Segmentation
RegionUS
RoleAll marketers
Channelemail
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
baby boomers: 47% audience behavior. Source: SoCal News Group (2021). Via Lighthouse Research Data — https://lighthousedata.io/data/baby-boomers-rv-rental-interest-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/baby-boomers-rv-rental-interest-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> — audience behavior for baby boomers<br><small>Source: SoCal News Group (2021) · <a href="https://lighthousedata.io/data/baby-boomers-rv-rental-interest-2021" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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