B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17%
17% -- organic traffic drop for client traffic (2023)
A Bidnamic ecommerce client experienced a 17% drop in organic traffic after turning off ads on TikTok.
- Case study of a single ecommerce client that turned off TikTok ads
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
80
Source
Bidnamic
Primary
Tier A
https://www.bidnamic.com/resources/video-the-power-of-tiktok-for-ecommerce-client-story ↗
Source Article
Video: The power of TikTok for ecommerce | A client's story
Updated on July 12, 2023 | 2 minute read | Laura Burton
Home > Resources > Video: The power of TikTok for ecommerce | A client's story
About
TikTok’s like marmite: you either love it or you hate it. But for one of our retailers, TikTok became the key to increased traffic across all their channels. G…
Original Research
Bidnamic
· Original study ↗
Methodology
Client traffic data
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
client traffic: 17% organic traffic drop. Source: Bidnamic (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-organic-traffic-drop-2023
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<blockquote cite="https://lighthousedata.io/data/tiktok-organic-traffic-drop-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- organic traffic drop for client traffic<br><small>Source: Bidnamic (2023) · <a href="https://lighthousedata.io/data/tiktok-organic-traffic-drop-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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