B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- organic traffic drop for random keyword modified content (2012)
Random keyword modified content experienced a 10% drop in organic search traffic from Google.
- Study was conducted across 200 pages from a single website
- Abstract figures summarize overall drop in organic search traffic from Google
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (5)
Hive Digital
Primary
Tier A
https://www.hivedigital.com/blog/ntopic-organic-traffic-causal-study/ ↗
Source Article
Causal Relationship between nTopic & Organic Increases | Hive Digital
Abstract
The objective of this study is to determine whether content optimization solely driven by nTopic recommendations impacts organic search traffic from Google. The study used 3 randomly applied treatments of nTopic modified content, random keyword modified content, and unmodified content. nTop…
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Original Research
Hive Digital
· Original study ↗
Methodology
Same as nTopic optimized content
Methodology documented
Segmentation
Industryseo
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
random keyword modified content: 10% organic traffic drop. Source: Hive Digital (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/random-keyword-traffic-drop
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<blockquote cite="https://lighthousedata.io/data/random-keyword-traffic-drop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- organic traffic drop for random keyword modified content<br><small>Source: Hive Digital (2012) · <a href="https://lighthousedata.io/data/random-keyword-traffic-drop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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