B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
27%
27% -- organic traffic drop for HubSpot customers (2025)
HubSpot customers experienced a 27% year-over-year drop in organic traffic in 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (4)
Averi
Primary
Tier A
https://www.averi.ai/blog/hubspot-built-aeo.-should-startups-buy-it ↗
Source Article
HubSpot Built AEO. Should Startups Buy It?
TL;DR
📅 HubSpot AEO launched April 14, 2026 at the Spring Spotlight event — the standalone product is $50/mo, no HubSpot account required; the Marketing Hub Pro–integrated version is $890/mo + $3,000 onboarding
📉 HubSpot's own customers saw organic traffic drop 27% YoY, while AEO beta users grew AI …
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https://cmscritic.com/
2026-08-16
Original Research
Averi
· Original study ↗
Methodology
Year-over-year comparison
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
HubSpot customers: 27% organic traffic drop. Source: Averi (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-organic-traffic-drop
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<blockquote cite="https://lighthousedata.io/data/hubspot-organic-traffic-drop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- organic traffic drop for HubSpot customers<br><small>Source: Averi (2025) · <a href="https://lighthousedata.io/data/hubspot-organic-traffic-drop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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