B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

20%

20% -- user engagement growth rate for TikTok and Instagram Reels (2024)

2024  · HubSpot

Platforms such as TikTok and Instagram Reels saw an increase in user engagement of over 20% in 2024.

  • The text specifies 'over 20%' (ponad 20%).
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Attribution: HubSpot View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2024
Entity
TikTok and Instagram Reels
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
HubSpot Primary Tier C
https://dgpromo.pl/trendy-w-content-marketingu-2025/ ↗
Confidence: 48/100 Vintage: 2024 Channel: Deep Crawl
Source Article
Trendy w content marketingu 2025
W erze dynamicznego rozwoju technologii i zmieniających się oczekiwań konsumentów, content marketing w 2025 roku stawia przed firmami nowe wyzwania i otwiera wiele możliwości. Od dominacji sztucznej inteligencji po eksplozję popularności treści wideo – przyszłość marketingu wymaga elastyczności, inn…
Original Research
HubSpot · Original study ↗

Stated as "over 20%"; value is the stated threshold. Original source unclear.

Methodology documented
Industrymarketing
Plain Text
TikTok and Instagram Reels: 20% user engagement growth rate. Source: HubSpot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-instagram-reels-engagement-growth-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tiktok-instagram-reels-engagement-growth-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- user engagement growth rate for TikTok and Instagram Reels<br><small>Source: HubSpot (2024) · <a href="https://lighthousedata.io/data/tiktok-instagram-reels-engagement-growth-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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