B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
10.5%
10.5% -- user engagement growth rate for Yandex Games (2024)
Yandex Games used AppMetrica's LTV & Churn Predictions to increase user engagement by 10.5%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10.5%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AppMetrica (Yandex)
Primary
Tier A
https://appmetrica.yandex.com/about/blog/ltv-churn-predictions ↗
Source Article
Maximize your mobile marketing ROAS with AppMetrica’s LTV & Churn Predictions
New features in AppMetrica: LTV & Churn Predictions
Gone are the days of waiting several months to assess the Return on Ad Spend (ROAS) and optimize mobile marketing campaigns weeks after they’ve been launched.
AppMetrica’s new LTV and Churn Predictions feature empowers mobile app user acquisition a…
Original Research
AppMetrica (Yandex)
· Original study ↗
Methodology
A/B test by AppMetrica comparing LTV-based campaign optimization vs event-based optimization for a gaming app
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Yandex Games: 10.5% user engagement growth rate. Source: AppMetrica (Yandex) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/yandex-games-ltv-prediction-engagement-lift
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<blockquote cite="https://lighthousedata.io/data/yandex-games-ltv-prediction-engagement-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10.5%</strong> -- user engagement growth rate for Yandex Games<br><small>Source: AppMetrica (Yandex) (2024) · <a href="https://lighthousedata.io/data/yandex-games-ltv-prediction-engagement-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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