B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$3
$3 -- cpm for TikTok ads (global average) (2025)
The global average CPM for TikTok ads ranges from $2.62 to $6.21 in 2025.
- Reported as a range from $2.62 to $6.21
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$3
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Katartizo
Primary
Tier C
https://kat-artizo.com/tiktok-marketing-strategy-guide/ ↗
Source Article
TikTok Marketing Strategy 2025: Complete Guide for Brands - Katartizo
The digital marketing landscape has been completely transformed by TikTok, and brands that ignore this platform do so at their own peril. What started as a lip-syncing app has evolved into one of the most powerful marketing channels available today, with ad spend on the platform growing exponentiall…
Original Research
Katartizo
· Original study ↗
Methodology
Global average CPM range; midpoint extracted
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok ads (global average): $3 cpm. Source: Katartizo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-global-cpm-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tiktok-global-cpm-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$3</strong> -- cpm for TikTok ads (global average)<br><small>Source: Katartizo (2025) · <a href="https://lighthousedata.io/data/tiktok-global-cpm-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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