B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$18
$18 -- average cpm for TikTok ads — Finance & Insurance (2026)
The average CPM for TikTok ads in the Finance & Insurance industry is $18.00.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$18
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
rule1.ai
Primary
Tier B
https://rule1.ai/articles/tiktok-ads-cost ↗
Source Article
How Much Do TikTok Ads Cost? CPM, CPC, and CPA Benchmarks | rule1
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How Much Do TikTok Ads Cost? CPM, CPC, and CPA Benchmarks
TikTok ads cost $0.30–$1.50 CPC and $5–$12 CPM on average in 2026. Full breakdown by industry, ad format, objective, and season with budget guidance.
The average TikTok ad costs $0.85 per click and $8.50 per …
Original Research
rule1.ai
· Original study ↗
Methodology
Industry-level benchmark, +22% YoY
Methodology documented
Segmentation
IndustryFinance & Insurance
Channelpaid_ads
Cite this stat
Plain Text
TikTok ads — Finance & Insurance: $18 average cpm. Source: rule1.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-finance-cpm-2026
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<blockquote cite="https://lighthousedata.io/data/tiktok-finance-cpm-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$18</strong> -- average cpm for TikTok ads — Finance & Insurance<br><small>Source: rule1.ai (2026) · <a href="https://lighthousedata.io/data/tiktok-finance-cpm-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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