B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
18%
18% -- content engagement rate for TikTok (2024)
TikTok content achieves an engagement rate of 18%, compared to 3.86% on Instagram and 1.63% on YouTube.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
pixelfiremarketing.com
Primary
Tier C
https://pixelfiremarketing.com/how-short-form-video-can-boost-your-marketing-plan/ ↗
Source Article
How Short-Form Video Can Boost Your Marketing Plan - Pixel Fire Marketing
Remember the catchy classic jingles of State Farm, Alka Seltzer, and Coca Cola commercials? Those stick-in-your-head-all-day tunes were not just ingenious marketing plans, but have become recognizable parts of our American culture over the DECADES since they were first created.
While the internet, s…
Original Research
pixelfiremarketing.com
· Original study ↗
Methodology
Compared to 3.86% Instagram and 1.63% YouTube
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok: 18% content engagement rate. Source: pixelfiremarketing.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-engagement-18-percent
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<blockquote cite="https://lighthousedata.io/data/tiktok-engagement-18-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- content engagement rate for TikTok<br><small>Source: pixelfiremarketing.com (2024) · <a href="https://lighthousedata.io/data/tiktok-engagement-18-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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