B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
45%
45% -- content engagement rate for Interactive videos on the Smartzer platform (2026)
Interactive videos achieve a 45% content engagement rate.
- Marketing claim from vendor homepage without detailed methodology or sample specifics
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Smartzer
Primary
Tier A
https://www.smartzer.com/ ↗
Source Article
SMARTZER | Shoppable videos and live shopping
Shoppable made simple.
5X
SALES CONVERSION INCREASE
Shoppable videos drive increased conversion compared to average online conversion.
55%
INCREASED AOV
Shoppable interactive videos inspire customers and help cross sell more products.
45%
CONTENT ENGAGEMENT RATE
Interactive videos enable deeper disc…
Original Research
Smartzer
· Original study ↗
Methodology
Vendor homepage claim of 45% content engagement rate for interactive videos; engagement definition, methodology, and study date not stated; vintage assigned from archive crawl date (2026).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Interactive videos on the Smartzer platform: 45% content engagement rate. Source: Smartzer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smartzer-interactive-video-engagement-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smartzer-interactive-video-engagement-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- content engagement rate for Interactive videos on the Smartzer platform<br><small>Source: Smartzer (2026) · <a href="https://lighthousedata.io/data/smartzer-interactive-video-engagement-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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