B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
12.5%
12.5% -- click through rate yoy change for TikTok ads (ecommerce brands) (2026)
Blended click-through rate for TikTok ads across ecommerce brands decreased by 12.5% year over year.
- Derived from Triple Whale's panel data of ecommerce brands
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12.5%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
5,900
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Triple Whale
Primary
Tier B
https://www.darkroomagency.com/observatory/10-signs-of-good-tiktok-ad-conversions-and-how-to-achieve… ↗
Source Article
TikTok Ads Conversion Rate: 10 Signs It's Working | Darkroom
TIKTOK SHOP
TikTok Ads Conversion Rate: The 10 Signs Yours Is Healthy and How to Achieve
Written by Darkroom leardership
10 min read
September 1, 2026
Your founder wants to know how TikTok is performing. You check Ads Manager and see the conversion rate at the top: 1.4%. But is this number actually …
Original Research
Triple Whale
· Original study ↗
Methodology
Triple Whale panel YoY
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok ads (ecommerce brands): 12.5% click through rate yoy change. Source: Triple Whale (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-ctr-yoy-decline-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tiktok-ctr-yoy-decline-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.5%</strong> -- click through rate yoy change for TikTok ads (ecommerce brands)<br><small>Source: Triple Whale (2026) · <a href="https://lighthousedata.io/data/tiktok-ctr-yoy-decline-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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