B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
67%
67% -- click through rate yoy change for Uncited brands (Google AI Overviews SERPs) (2026-06)
Uncited brands on Google AI Overviews SERPs experienced a 67% year-over-year decline in click-through rate.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2026-06
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Seer Interactive
Primary
Tier B
https://betteraisearch.com/latest-ai-search-news ↗
Source Article
Latest AI Search Research & News
Original Research
Seer Interactive
· Original study ↗
Methodology
Seer Interactive controlled experiment
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Uncited brands (Google AI Overviews SERPs): 67% click through rate yoy change. Source: Seer Interactive (2026-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uncited-brands-ctr-decline-67pct
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<blockquote cite="https://lighthousedata.io/data/uncited-brands-ctr-decline-67pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- click through rate yoy change for Uncited brands (Google AI Overviews SERPs)<br><small>Source: Seer Interactive (2026-06) · <a href="https://lighthousedata.io/data/uncited-brands-ctr-decline-67pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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