C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Dated
17.5%
17.5% -- median engagement rate for TikTok Branded Hashtag Challenges (2022)
The median engagement rate for TikTok Branded Hashtag Challenges is 17.5%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
17.5%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
TikTok for Business
Primary
Tier C
https://auraads.co/blog/how-brands-can-use-tiktok-for-marketing ↗
Source Article
How Brands Can Use TikTok for Marketing
Also cited by
Third Eye Insights
https://thirdeyeinsights.ca/how-branded-hashtags-on-tiktok-could-be-a-marketing-…
2026-09-16
Original Research
TikTok for Business
· Original study ↗
Methodology
Article compares to <1.0% median engagement rate on other platforms; attributed in surrounding text to TikTok for Business (2022).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
TikTok Branded Hashtag Challenges: 17.5% median engagement rate. Source: TikTok for Business (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-branded-htc-median-engagement-rate
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<blockquote cite="https://lighthousedata.io/data/tiktok-branded-htc-median-engagement-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17.5%</strong> -- median engagement rate for TikTok Branded Hashtag Challenges<br><small>Source: TikTok for Business (2022) · <a href="https://lighthousedata.io/data/tiktok-branded-htc-median-engagement-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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