B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30.45%
30.45% -- median engagement rate for Instagram Carousels (Q4 2022)
In Q4 2022, Instagram Carousels had a median interaction/engagement rate of 30.45%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30.45%
Unit
Percentage
Data Vintage
Q4 2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (5)
Emplifi
Primary
Tier A
https://emplifi.io/press/emplifi-benchmarks-reveal-best-posting-times-on-tiktok ↗
Source Article
Emplifi Social Benchmarks Reveal Best TikTok Posting Times
New York, 31 January, 2023 – Emplifi, the leading autonomous CX platform, today released its Q4 2022 Social Media Benchmark report, providing in-depth data from thousands of global brands on user engagement, post reach, and customer care across Instagram, Facebook, TikTok and Twitter. The analysis o…
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https://influencermarketinghub.com/
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blog.hootsuite.com
https://blog.hootsuite.com/
2026-08-15
Original Research
Emplifi
· Original study ↗
Methodology
Emplifi's Q4 2022 Social Media Benchmark report
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Instagram Carousels: 30.45% median engagement rate. Source: Emplifi (Q4 2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/median-engagement-rate-instagram-carousels
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<blockquote cite="https://lighthousedata.io/data/median-engagement-rate-instagram-carousels" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30.45%</strong> -- median engagement rate for Instagram Carousels<br><small>Source: Emplifi (Q4 2022) · <a href="https://lighthousedata.io/data/median-engagement-rate-instagram-carousels" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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