C Evidence Grade C Graded accuracy verified by the review judge Use with Hedging Current

5.75%

5.75% -- engagement rate for TikTok (2026-01)

Name: Engagement Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-06

2026-01 · WPBeginner

The average engagement rate on TikTok is 5.75%.

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Attribution: WPBeginner View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

5.75%

Unit

Percentage

Data Vintage

2026-01

Entity

TikTok

Evidence Quality

Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.

56/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (7)

WPBeginner Primary Tier B

https://media.boosttech.jp/shorts/youtubeshorts-algorithm-2/ ↗

Confidence: 68/100 Vintage: 2026-01 Channel: Deep Crawl

Source Article

【2026年版】YouTubeショートアルゴリズム最新情報と攻略法

本記事は、「毎日投稿しているのに再生数が伸びない」という悩みを抱えるYouTubeショートクリエイターに向け、2026年のアルゴリズム変化とその具体的な攻略法を解説します。投稿の量より”設計の質”こそが勝敗を分ける、その根拠をデータとともにお伝えします。なぜあなたのショートは伸びないのか毎日欠かさず投稿しているのに、再生数が伸びない。そんな経験はありませんか？ 100本投稿しても変わらない。コメントもいいねも増えない。気づけばモチベーションだけが消耗している。この状況に心当たりがある方にとって、問題は「努力が足りない」ことではありません。問題は、アルゴリズムの評価軸を理解しないまま、的外れ…

Also cited by

Silverpush https://web.archive.org/web/20260101200852id_/https://www.silverpush.co/blogs/ad…

2026-09-16

Silverpush https://web.archive.org/web/20250909033327id_/https://www.silverpush.co/blogs/ad…

2026-09-14

Silverpush https://web.archive.org/web/20250424004741id_/https://www.silverpush.co/blogs/ad…

2026-09-15

Virvid https://virvid.ai/blog/virvid-vs-2short-ai-youtube-shorts-comparison-2026

2026-09-26

virvid.ai https://virvid.ai/blog/best-alternatives-invideo-ai-for-ai-videos-2026

2026-09-28

Virvid https://virvid.ai/blog/Virvid-vs-revid-ai-complete-feature-performance-compariso…

2026-09-28

Original Research

WPBeginner · Original study ↗

Methodology

Average engagement rate for TikTok, cited as comparison point below YouTube Shorts' 5.91%; from WPBeginner video marketing statistics compilation (January 2026)

Methodology documented

Trend Over Time

Period	Value	Change
2026	2.6%
2026-01 (current)	5.75%	+121.2%

Segmentation

Industrymarketing

Cite this stat

Suggested hedging: According to limited, single-source data, with unverified sample sizes...

Plain Text

TikTok: 5.75% engagement rate. Source: WPBeginner (2026-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-avg-engagement-rate-2026

HTML Embed

<blockquote cite="https://lighthousedata.io/data/tiktok-avg-engagement-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.75%</strong> -- engagement rate for TikTok<br><small>Source: WPBeginner (2026-01) · <a href="https://lighthousedata.io/data/tiktok-avg-engagement-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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