B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
58.4%
58.4% -- ad awareness score for TikTok (2025-11)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
58.4%
Unit
Percentage
Data Vintage
2025-11
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
YouGovBrandIndex
Primary
Tier A
https://marketech-apac.com/tiktok-coca-cola-and-m150-lead-thailands-advertising-awareness-gains-in-n… ↗
Source Article
TikTok, Coca-Cola and M150 lead Thailand’s advertising awareness gains in November - MARKETECH APAC
Bangkok, Thailand – TikTok, Coca-Cola and M150 recorded the largest increases in advertising awareness in Thailand in November, according to data from YouGovBrandIndex.
TikTok led all tracked brands, posting a 15.5 percentage point increase in Ad Awareness over the period. The platform’s score rose …
Original Research
YouGovBrandIndex
· Original study ↗
Methodology
Data from YouGovBrandIndex
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
TikTok: 58.4% ad awareness score. Source: YouGovBrandIndex (2025-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-ad-awareness-score-november-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tiktok-ad-awareness-score-november-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58.4%</strong> -- ad awareness score for TikTok<br><small>Source: YouGovBrandIndex (2025-11) · <a href="https://lighthousedata.io/data/tiktok-ad-awareness-score-november-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.