B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
33.2%
33.2% -- ad awareness score for M150 (2025-11)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33.2%
Unit
Percentage
Data Vintage
2025-11
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
YouGovBrandIndex
Primary
Tier A
https://marketech-apac.com/tiktok-coca-cola-and-m150-lead-thailands-advertising-awareness-gains-in-n… ↗
Source Article
TikTok, Coca-Cola and M150 lead Thailand’s advertising awareness gains in November - MARKETECH APAC
Bangkok, Thailand – TikTok, Coca-Cola and M150 recorded the largest increases in advertising awareness in Thailand in November, according to data from YouGovBrandIndex.
TikTok led all tracked brands, posting a 15.5 percentage point increase in Ad Awareness over the period. The platform’s score rose …
Original Research
YouGovBrandIndex
· Original study ↗
Methodology
Data from YouGovBrandIndex
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
M150: 33.2% ad awareness score. Source: YouGovBrandIndex (2025-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/m150-ad-awareness-score-november-2025
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<blockquote cite="https://lighthousedata.io/data/m150-ad-awareness-score-november-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33.2%</strong> -- ad awareness score for M150<br><small>Source: YouGovBrandIndex (2025-11) · <a href="https://lighthousedata.io/data/m150-ad-awareness-score-november-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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