B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- ad awareness score for Paddy Power (2017)
Paddy Power's Ad Awareness metric peaked at 15% in mid to late April 2017.
- Peak score reached in mid to late April 2017
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
YouGov
Primary
Tier A
https://yougov.co.uk/consumer/articles/20100-2017-recap-negative-headlines-bettors-retain-their ↗
Source Article
Negative headlines, but bettors retain their enthusiasm
As we enter a new year, it’s a good time to look back at how consumer perception regarding the gambling industry, both online and offline, has shifted, and what that means for the next twelve months.
In previous columns I have explored the impact negative stories concerning both the industry more ge…
Original Research
YouGov
· Original study ↗
Methodology
YouGov Ad Awareness metric
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Paddy Power: 15% ad awareness score. Source: YouGov (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paddy-power-ad-awareness-2017
HTML Embed
<blockquote cite="https://lighthousedata.io/data/paddy-power-ad-awareness-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- ad awareness score for Paddy Power<br><small>Source: YouGov (2017) · <a href="https://lighthousedata.io/data/paddy-power-ad-awareness-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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