B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- order volume growth rate for Tier II towns in India (2025)
Tier II towns in India posted a 28% YoY growth in Diwali orders during the 2025 festive season.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unicommerce
Primary
Tier B
https://www.appbrew.com/blogs/diwali-marketing ↗
Source Article
Diwali Marketing for Ecommerce 2026: Campaigns, Ideas, and a Pre
Original Research
Unicommerce
· Original study ↗
Methodology
Unicommerce festive season data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Tier II towns in India: 28% order volume growth rate. Source: Unicommerce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tier2-towns-diwali-order-growth-2025
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<blockquote cite="https://lighthousedata.io/data/tier2-towns-diwali-order-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- order volume growth rate for Tier II towns in India<br><small>Source: Unicommerce (2025) · <a href="https://lighthousedata.io/data/tier2-towns-diwali-order-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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