B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
46%
46% -- order volume growth rate for Black Friday vs Green Monday (US online retailers) (2010)
Black Friday generated 46% more online orders than Green Monday during the 2010 holiday season in the US.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bizrate Insights
Primary
Tier A
http://bizrateinsights.com/blog/2010/12/2010-holiday-shopping-green-monday-a-myth/ ↗
Source Article
2010 Holiday Shopping: Green Monday a Myth?
Original Research
Bizrate Insights
· Original study ↗
Methodology
Bizrate Insights Point-of-Sale survey data across network of thousands of online retailers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Black Friday vs Green Monday (US online retailers): 46% order volume growth rate. Source: Bizrate Insights (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-friday-orders-vs-green-monday-2010
HTML Embed
<blockquote cite="https://lighthousedata.io/data/black-friday-orders-vs-green-monday-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- order volume growth rate for Black Friday vs Green Monday (US online retailers)<br><small>Source: Bizrate Insights (2010) · <a href="https://lighthousedata.io/data/black-friday-orders-vs-green-monday-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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