B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6%
6% -- nps increase for Tide's SME anniversary campaign (2022)
Tide's NPS increased by 6% compared to prior months without a direct mail campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MarketReach
Primary
Tier B
https://www.marketreach.co.uk/case-studies/data-targeting-smes-their-first-anniversary-brought-tide-… ↗
Source Article
Data targeting SME's on their first anniversary brought Tide a wave of new customers
Original Research
MarketReach
· Original study ↗
Methodology
Compared to prior months with no direct mail campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Tide's SME anniversary campaign: 6% nps increase. Source: MarketReach (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tide_nps_increase
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<blockquote cite="https://lighthousedata.io/data/tide_nps_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- nps increase for Tide's SME anniversary campaign<br><small>Source: MarketReach (2022) · <a href="https://lighthousedata.io/data/tide_nps_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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