B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- share of brand mentions from third party pages for AI answer engines (2025-2026)
85% of brand mentions in AI answers originate from third-party pages rather than a brand's own website.
- Attributed to Search Engine Land coverage of AI citation research
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025-2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Search Engine Land
Primary
Tier B
https://rctrl.com/blog/trends-reports-aeo-industry-report-ai-cites ↗
Source Article
Trends Reports for AEO: The Industry Report AI Cites
Every industry has three or four reports that get cited every time somebody asks an AI engine a question about that industry. State of Marketing. State of Sales. State of Payments. State of Remote Work. They compound in an obvious way once you notice it: every citation trains the retrieval layer to …
Original Research
Search Engine Land
· Original study ↗
Methodology
Search Engine Land coverage of AI citation research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI answer engines: 85% share of brand mentions from third party pages. Source: Search Engine Land (2025-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/third-party-brand-mentions-ai-answers
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<blockquote cite="https://lighthousedata.io/data/third-party-brand-mentions-ai-answers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share of brand mentions from third party pages for AI answer engines<br><small>Source: Search Engine Land (2025-2026) · <a href="https://lighthousedata.io/data/third-party-brand-mentions-ai-answers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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