B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

85%

85% -- share of brand mentions from third party pages for hotel brands (2025)

Name: Share Of Brand Mentions From Third Party Pages Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2025 · Cloudbeds

According to Cloudbeds research, 85% of brand mentions originate from third-party pages.

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Attribution: Cloudbeds View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

85%

Unit

Percentage

Data Vintage

2025

Entity

hotel brands

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Cloudbeds Primary Tier B

https://www.digitaldialog.co.uk/ai-search-for-hotels/ ↗

Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl

Source Article

AI Search for Hotels: Get Recommended by ChatGPT & Gemini

AI Search for Hotels: How to Get Your Property Recommended by ChatGPT, Gemini, and Google AI Overviews Five out of six hotel properties in the world are currently invisible when travellers use AI tools to search for accommodation. That figure comes from HotelWorld AI’s 2025 Index, the most comprehen…

Original Research

Cloudbeds · Original study ↗

Methodology

Cloudbeds study

Methodology documented

Segmentation

IndustryTravel & Hospitality RegionUK Channelmulti-channel

Cite this stat

Plain Text

hotel brands: 85% share of brand mentions from third party pages. Source: Cloudbeds (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/third-party-brand-mentions-85

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<blockquote cite="https://lighthousedata.io/data/third-party-brand-mentions-85" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share of brand mentions from third party pages for hotel brands<br><small>Source: Cloudbeds (2025) · <a href="https://lighthousedata.io/data/third-party-brand-mentions-85" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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