B Evidence Grade B Graded under review Safe to Cite Dated

32%

32% -- bounce rate increase for e-commerce website users (2021)

2021  · Think With Google

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Attribution: Think With Google View source
Lighthouse Research Team
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Source verified Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2021
Entity
e-commerce website users
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Think With Google Primary Tier B
https://www.thinkwithgoogle.com/ ↗
Confidence: 59/100 Vintage: 2021 Channel: Deep Crawl
Source Article
Shopify Image Optimization: Enhance Your Store’s Speed and SEO
You may be super excited about your newly launched e-commerce business and Shopify store, so you don't mind waiting an extra minute for all of your Shopify product images, content, and features to load. Your customers, on the other hand, do not share your excitement. In fact, According to to Think W…
Original Research
Think With Google · Original study ↗

According to Think With Google

Period Value Change
2021 (current) 32%
2024 32% 0%
Industrymarketing
Plain Text
e-commerce website users: 32% bounce rate increase. Source: Think With Google (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/thinkwithgoogle_bounce_rate
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<blockquote cite="https://lighthousedata.io/data/thinkwithgoogle_bounce_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- bounce rate increase for e-commerce website users<br><small>Source: Think With Google (2021) · <a href="https://lighthousedata.io/data/thinkwithgoogle_bounce_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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