B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- new to brand order share for ThinkGizmos Sponsored Brands campaigns (2019)
From April to December 2019, 88% of attributed orders from ThinkGizmos Sponsored Brands campaigns were new-to-brand.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AmzPathfinder
Primary
Tier C
https://www.amzpathfinder.com/supply-chain-management/ ↗
Source Article
Supply Chain Management
Original Research
AmzPathfinder
· Original study ↗
Methodology
Agency case study, April to December 2019 period
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ThinkGizmos Sponsored Brands campaigns: 88% new to brand order share. Source: AmzPathfinder (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/thinkgizmos-new-to-brand-orders-2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/thinkgizmos-new-to-brand-orders-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- new to brand order share for ThinkGizmos Sponsored Brands campaigns<br><small>Source: AmzPathfinder (2019) · <a href="https://lighthousedata.io/data/thinkgizmos-new-to-brand-orders-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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