B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
89%
89% -- new to brand order share for Health and Household brand (Amazon) (2026)
Close to 89% of ad-attributed orders for a Health and Household Amazon brand came from New-to-Brand customers following PPC campaign restructuring.
- Single agency client case study
- Source states 'close to 89%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AMZDUDES
Primary
Tier B
https://amzdudes.com/amazon-ppc-case-study/ ↗
Source Article
Amazon PPC Case Study: Fix High ACoS & Scale Profitably
Original Research
AMZDUDES
· Original study ↗
Methodology
Agency case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Health and Household brand (Amazon): 89% new to brand order share. Source: AMZDUDES (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-ppc-new-to-brand-orders-89-pct
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<blockquote cite="https://lighthousedata.io/data/amazon-ppc-new-to-brand-orders-89-pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- new to brand order share for Health and Household brand (Amazon)<br><small>Source: AMZDUDES (2026) · <a href="https://lighthousedata.io/data/amazon-ppc-new-to-brand-orders-89-pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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