B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
92%
92% -- average viewer retention rate for The Venture YouTube videos (2015)
The average viewer retention across all 42 Venture campaign videos on YouTube was 92%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AnalogFolk
Primary
Tier B
http://www.analogfolk.com/work/the-venture ↗
Source Article
The Venture | Chivas Regal
Original Research
AnalogFolk
· Original study ↗
Methodology
Agency-reported YouTube analytics across 42 videos
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
The Venture YouTube videos: 92% average viewer retention rate. Source: AnalogFolk (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/the-venture-youtube-retention-2015
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<blockquote cite="https://lighthousedata.io/data/the-venture-youtube-retention-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- average viewer retention rate for The Venture YouTube videos<br><small>Source: AnalogFolk (2015) · <a href="https://lighthousedata.io/data/the-venture-youtube-retention-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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