B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
23.7%
23.7% -- average viewer retention rate for YouTube videos (2026)
The average YouTube video retains only 23.7% of its viewers.
- Original industry research study not cited by name
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23.7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
argil.ai
Primary
Tier C
https://argil.ai/blog/youtube-video-ideas-bba2f ↗
Source Article
How to Generate YouTube Video Ideas (6
Original Research
argil.ai
· Original study ↗
Methodology
Cited as 'retention benchmarks from industry researchers'; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube videos: 23.7% average viewer retention rate. Source: argil.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-average-viewer-retention-23-7
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<blockquote cite="https://lighthousedata.io/data/youtube-average-viewer-retention-23-7" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23.7%</strong> -- average viewer retention rate for YouTube videos<br><small>Source: argil.ai (2026) · <a href="https://lighthousedata.io/data/youtube-average-viewer-retention-23-7" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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