B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
4.03x
4.03x -- marketing efficiency ratio for The Outset (2025)
The Outset achieved a 4.03 marketing efficiency ratio (MER) during BFCM across $182K in spend.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4.03x
Unit
Ratio
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Darkroom Agency
Primary
Tier B
https://www.darkroomagency.com/case-studies/the-outset ↗
Source Article
The Outset Case Study: 72% Lower Acquisition Cost
The Outset
Scaling a modern skincare brand founded by Scarlett Johansson
Services
paid media
tiktok shop mgmt
amazon
retention marketing
Overview
The Outset is a clean skincare brand co-founded by Scarlett Johansson and Kate Foster, built around gentle, clinically tested formulas for sensitive skin.…
Original Research
Darkroom Agency
· Original study ↗
Methodology
Agency self-reported MER during BFCM campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
The Outset: 4.03x marketing efficiency ratio. Source: Darkroom Agency (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/the-outset-bfcm-mer-4-03
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<blockquote cite="https://lighthousedata.io/data/the-outset-bfcm-mer-4-03" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.03x</strong> -- marketing efficiency ratio for The Outset<br><small>Source: Darkroom Agency (2025) · <a href="https://lighthousedata.io/data/the-outset-bfcm-mer-4-03" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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