B
Evidence Grade B
Graded
under review
Safe to Cite
Current
1.6x
1.6x -- marketing efficiency ratio for Marketing campaign example (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.6x
Unit
Ratio
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Invoca
Primary
Tier A
https://www.invoca.com/blog/marketing-efficiency-boost-roi ↗
Source Article
Marketing Efficiency: 9 Tips to Spend Smarter and Boost ROI
Are you facing the prospect of a significant squeeze on your marketing budget in the year ahead? You’re not alone. Many marketers across industries from automotive to retail are bracing for potential budget reductions amid ongoing economic uncertainty and changing consumer preferences and buying hab…
Original Research
Invoca
· Original study ↗
Methodology
Example calculation based on total revenue and total ad spend
Segmentation
Channelrss_feed
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Plain Text
Marketing campaign example: 1.6x marketing efficiency ratio. Source: Invoca (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/invoca-marketing-efficiency-ratio-2026
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<blockquote cite="https://lighthousedata.io/data/invoca-marketing-efficiency-ratio-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.6x</strong> -- marketing efficiency ratio for Marketing campaign example<br><small>Source: Invoca (2026) · <a href="https://lighthousedata.io/data/invoca-marketing-efficiency-ratio-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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