B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
31%
31% -- mobile share of ecommerce sales for Thanksgiving e-commerce sales (2014)
On Thanksgiving, 31% of all e-commerce sales come from mobile devices.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Artisan Mobile
Primary
Tier C
https://www.zobristinc.com/blog/mobile-holiday-e-commerce/ ↗
Source Article
A Very Mobile Holiday For E-Commerce
Remember once upon a time when the big shopping push centered around Black Friday? When a mother and daughter pair dragged themselves from their beds at 5am to acquire steaming cups of coffee and target their favorite stores?
Fast forward to present day, and it’s all about mobile. That mother-daught…
Original Research
Artisan Mobile
· Original study ↗
Methodology
Thanksgiving as most popular mobile shopping day; up from 21% in 2013; attributed to Artisan Mobile context
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Thanksgiving e-commerce sales: 31% mobile share of ecommerce sales. Source: Artisan Mobile (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/thanksgiving-mobile-ecommerce-share-31
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<blockquote cite="https://lighthousedata.io/data/thanksgiving-mobile-ecommerce-share-31" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- mobile share of ecommerce sales for Thanksgiving e-commerce sales<br><small>Source: Artisan Mobile (2014) · <a href="https://lighthousedata.io/data/thanksgiving-mobile-ecommerce-share-31" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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