B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
11%
11% -- mobile share of ecommerce for US retail e-commerce (2012)
Mobile devices accounted for 11% of total U.S. retail e-commerce sales in 2012.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
eMarketer
Primary
Tier B
http://www.retailonlineintegration.com/aggregatedcontent/online-retailers-2013-top-priorities-includ… ↗
Source Article
Online Retailers’ 2013 Top Priorities Include Site And Mobile Optimization
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer estimates
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US retail e-commerce: 11% mobile share of ecommerce. Source: eMarketer (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-share-us-ecommerce-2012
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<blockquote cite="https://lighthousedata.io/data/mobile-share-us-ecommerce-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- mobile share of ecommerce for US retail e-commerce<br><small>Source: eMarketer (2012) · <a href="https://lighthousedata.io/data/mobile-share-us-ecommerce-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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