B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- social media user penetration for Thailand (2026)
Nearly 80% of people in Thailand maintain at least one social media identity.
- Source states 'nearly 80%'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Asia Media Studio
Primary
Tier B
https://asiamediastudio.com/th/insights/social-media-marketing-in-thailand-a-strategy-guide-for-loca… ↗
Source Article
Social Media Marketing in Thailand: A Strategy Guide for Local and International Brands
Original Research
Asia Media Studio
· Original study ↗
Methodology
Agency strategy guide citing digital landscape data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Thailand: 80% social media user penetration. Source: Asia Media Studio (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/thailand-social-media-users-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/thailand-social-media-users-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- social media user penetration for Thailand<br><small>Source: Asia Media Studio (2026) · <a href="https://lighthousedata.io/data/thailand-social-media-users-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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