B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37%
37% -- social media user penetration for global population (2018)
37% of the world population are active social media users.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
lampix.com
Primary
Tier C
https://lampix.com/blogs/news/marketing-in-the-age-of-augmented-reality ↗
Source Article
Marketing in the Age of Augmented Reality
In their quest to catch the attention of millennial buyers, brands are ever ready to adopt new technologies. The latest technology platform which is being embraced by early movers is Augmented Reality (AR); with the help of AR, brands are able to stimulate the customer’s senses by seamlessly collabo…
Original Research
lampix.com
· Original study ↗
Methodology
Blog claim; likely citing a social media report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global population: 37% social media user penetration. Source: lampix.com (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-users-37pct-world
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-media-users-37pct-world" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- social media user penetration for global population<br><small>Source: lampix.com (2018) · <a href="https://lighthousedata.io/data/social-media-users-37pct-world" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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