B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
17.5%
17.5% -- share of voice for Tesco Mobile (2025)
Tesco Mobile had a baseline share of voice of 17.5% prior to being boosted to 38.9% by the campaign.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
One Green Bean
Primary
Tier B
https://www.onegreenbean.com/work/tesco-mobile-essential-words-of-the-year ↗
Source Article
Tesco Mobile Essential Words Of The Year
Tesco MobileClient
Essential Words Of The YearProject
Content · OGB - LDN
About
Tesco Mobile launched its PAYG ‘Essentials’ product, targeting a 50+ demographic seeking mobile simplicity. The "Essential Words of the Year" campaign aimed to cut through market complexity by celebrating straightforward…
Original Research
One Green Bean
· Original study ↗
Methodology
Agency-reported campaign results; share of voice increased from a baseline of 17.5%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Tesco Mobile: 17.5% share of voice. Source: One Green Bean (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tesco-mobile-share-of-voice-38-9
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<blockquote cite="https://lighthousedata.io/data/tesco-mobile-share-of-voice-38-9" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17.5%</strong> -- share of voice for Tesco Mobile<br><small>Source: One Green Bean (2025) · <a href="https://lighthousedata.io/data/tesco-mobile-share-of-voice-38-9" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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