B Evidence Grade B Safe to Cite Dated

2.2%

2.2% -- click through rate for Tesco Mobile Coupon Campaign broadcast SMS messaging (Villier Street Food To Go store, London) (2015)

Name: Click Through Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-05

2015 · Mobile Marketing Association (MMA)

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Attribution: Mobile Marketing Association (MMA) View source

Lighthouse Research Team

Last verified: 2026-09-05 · How we verify data →

Source verified Evidence graded

Value

2.2%

Unit

Percentage

Data Vintage

2015

Entity

Tesco Mobile Coupon Campaign broadcast SMS messaging (Villier Street Food To Go store, London)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Mobile Marketing Association (MMA) Primary Tier A

http://www.mmaglobal.com/case-study-hub/case_studies/view/42568 ↗

Confidence: 74/100 Vintage: 2015 Channel: Common Crawl

Source Article

MMA Case Study Hub

Original Research

Mobile Marketing Association (MMA) · Original study ↗

Methodology

Broadcast SMS delivered at 11 a.m. to segment of consumers observed entering the 500m geo-fence more than six times; CTR was stated to be three times greater than the supermarket category benchmark (implied benchmark ~0.73%). Both Phase 3 message types exceeded the category benchmark; broadcast was the best-performing channel.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Tesco Mobile Coupon Campaign broadcast SMS messaging (Villier Street Food To Go store, London): 2.2% click through rate. Source: Mobile Marketing Association (MMA) (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tesco-mobile-coupon-broadcast-sms-ctr-2015

HTML Embed

<blockquote cite="https://lighthousedata.io/data/tesco-mobile-coupon-broadcast-sms-ctr-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.2%</strong> -- click through rate for Tesco Mobile Coupon Campaign broadcast SMS messaging (Villier Street Food To Go store, London)<br><small>Source: Mobile Marketing Association (MMA) (2015) · <a href="https://lighthousedata.io/data/tesco-mobile-coupon-broadcast-sms-ctr-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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