B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
11%
11% -- customer retention rate increase for companies using sales territory alignment (2025)
Companies that align sales territories have an average of 11% higher customer retention rates.
- Attributed by Caliper to Route4Me without original study context or methodology provided
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Lighthouse Research Team
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Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Route4Me
Primary
Tier C
https://www.caliper.com/maptitude/blog/sales-territory-mapping-software-buyers-guide/default.htm ↗
Source Article
Sales Territory Mapping Software Buyers Guide
Author: Stewart Berry
19 September 2025
Is your organization looking for sales territory mapping software and wondering which brand is the best? Are you tired of being deceived by "top 10" product reviews that don’t use real customer testimonials? If so, and you need help deciding which brand to buy…
Original Research
Route4Me
· Original study ↗
Methodology
Cited by Caliper from Route4Me
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies using sales territory alignment: 11% customer retention rate increase. Source: Route4Me (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/territory-alignment-customer-retention-11pct
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<blockquote cite="https://lighthousedata.io/data/territory-alignment-customer-retention-11pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- customer retention rate increase for companies using sales territory alignment<br><small>Source: Route4Me (2025) · <a href="https://lighthousedata.io/data/territory-alignment-customer-retention-11pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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