B
Evidence Grade B
Graded
under review
Safe to Cite
Current
12%
12% -- conversion attribution increase for tentree marketing team (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
92
Sources (4)
Hootsuite
Primary
Tier C
https://blog.hootsuite.com/facebook-conversion-api/amp/ ↗
Source Article
Facebook Conversions API: Everything Marketers Need to Know
The Facebook pixel is a highly valuable tool for tracking business data on Facebook. Unfortunately, its effectiveness has been declining in recent years. But all is not lost, thanks to the Facebook conversions API.
The Facebook conversions API another tool in your Facebook data toolkit that works wi…
Also cited by
markhub24.com
https://www.markhub24.com/
2026-08-19
amraandelma.com
https://www.amraandelma.com/
2026-08-19
ppc.land
https://ppc.land/
2026-08-19
Original Research
Hootsuite
· Original study ↗
Methodology
Comparison of data tracking setups using Facebook pixel alone vs. pixel plus conversions API.
Methodology documented
Segmentation
Industrycontent_marketing,ecommerce
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
tentree marketing team: 12% conversion attribution increase. Source: Hootsuite (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tentree-attribution-increase
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<blockquote cite="https://lighthousedata.io/data/tentree-attribution-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- conversion attribution increase for tentree marketing team<br><small>Source: Hootsuite (2026) · <a href="https://lighthousedata.io/data/tentree-attribution-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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