B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12%
12% -- conversion attribution increase for tentree clothing brand (2021)
Combining the Facebook pixel with the conversions API provided a 12 percent increase in attribution for clothing brand tentree compared to using the pixel alone.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hootsuite
Primary
Tier B
https://blog.hootsuite.com/facebook-conversion-api/?hss_channel=tw-30889286 ↗
Source Article
Facebook Conversions API: Everything Marketers Need to Know
The Facebook pixel is a highly valuable tool for tracking business data on Facebook. Unfortunately, its effectiveness has been declining in recent years. But all is not lost, thanks to the Facebook conversions API.
The Facebook conversions API another tool in your Facebook data toolkit that works wi…
Original Research
Hootsuite
· Original study ↗
Methodology
Comparison between pixel alone and pixel plus conversions API
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
tentree clothing brand: 12% conversion attribution increase. Source: Hootsuite (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-conversions-api-effectiveness
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<blockquote cite="https://lighthousedata.io/data/facebook-conversions-api-effectiveness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- conversion attribution increase for tentree clothing brand<br><small>Source: Hootsuite (2021) · <a href="https://lighthousedata.io/data/facebook-conversions-api-effectiveness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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