B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
85%
85% -- youtube usage rate for US teens (2026)
85% of teens use YouTube.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier C
https://amplifieddigitalagency.com/connect-gen-z-youtube/ ↗
Source Article
Reaching Generation Z With YouTube Video Advertising
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research study as cited by agency article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US teens: 85% youtube usage rate. Source: Pew Research Center (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/teens-youtube-usage-85
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<blockquote cite="https://lighthousedata.io/data/teens-youtube-usage-85" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- youtube usage rate for US teens<br><small>Source: Pew Research Center (2026) · <a href="https://lighthousedata.io/data/teens-youtube-usage-85" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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