B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- sales increase percentage for Taxi 7:24 Chevrolet (Colombia) Taxi Rockola campaign (2008)
The Taxi 7:24 Chevrolet campaign achieved a 25% increase in sales.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2008
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cannes Lions / Sancho BBDO Bogotá
Primary
Tier C
http://directdaily.blogspot.com/2009/06/taxi-724-chevrolet-taxi-rockola.html ↗
Source Article
directdaily
Original Research
Cannes Lions / Sancho BBDO Bogotá
· Original study ↗
Methodology
Sales lift attributed to the Taxi Rockola integrated campaign (radio-led, with outdoor, ambient, print and TV); campaign closed December 2008. Bronze Cannes Lions Media Winner case.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Taxi 7:24 Chevrolet (Colombia) Taxi Rockola campaign: 25% sales increase percentage. Source: Cannes Lions / Sancho BBDO Bogotá (2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/taxi-724-chevrolet-sales-increase-25
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<blockquote cite="https://lighthousedata.io/data/taxi-724-chevrolet-sales-increase-25" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- sales increase percentage for Taxi 7:24 Chevrolet (Colombia) Taxi Rockola campaign<br><small>Source: Cannes Lions / Sancho BBDO Bogotá (2008) · <a href="https://lighthousedata.io/data/taxi-724-chevrolet-sales-increase-25" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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