B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
36%
36% -- category sales share for Tarte on U.S. TikTok Shop (2026)
Tarte drove 36% of all mascara sales on U.S. TikTok Shop over the 12-month period from May 2025 through April 2026.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Charm.io
Primary
Tier A
https://info.charm.io/en/blog/mascara-sales-grew-276-on-tiktok-shop-the-brands-lash-trends-you-need-… ↗
Source Article
Mascara Sales Grew 276% on TikTok Shop: The Brands & Lash Trends You Need to Know
Mascara brands are rewriting what it looks like to win on TikTok Shop, and the category data from May 2025 through April 2026 makes one thing very clear. This is no longer a supplemental channel for beauty but a primary revenue driver.
Mascara sales on U.S. TikTok Shop grew, outpacing even the broad…
Original Research
Charm.io
· Original study ↗
Methodology
Share of all mascara sales on U.S. TikTok Shop over trailing 12 months
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Tarte on U.S. TikTok Shop: 36% category sales share. Source: Charm.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tarte-mascara-category-share-tiktok-2026
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<blockquote cite="https://lighthousedata.io/data/tarte-mascara-category-share-tiktok-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- category sales share for Tarte on U.S. TikTok Shop<br><small>Source: Charm.io (2026) · <a href="https://lighthousedata.io/data/tarte-mascara-category-share-tiktok-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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